The Tupperware® Brand: A Legacy of Innovation, Empowerment, and Impact

The first Tupperware® product began with a simple yet revolutionary idea. In the 1940s, chemist Earl Tupper was inspired to create an airtight seal for plastic containers, similar to those on paint cans, to help families preserve food and reduce waste in the post-Depression, wartime era. That breakthrough led to the creation of the Wonderlier® Bowl, a trailblazer in food storage, and forever changed the way the world stores, serves, and prepares food.

Since then, Tupperware products have remained at the forefront of innovation, whether pioneering microwave cooking solutions for busy families, growing vegetables in space with NASA, or advancing sustainability through their innovative materials. Today, Tupperware products are trusted by millions and loved around the world and have been featured in popular culture through shows like The Marvelous Mrs. Maisel, Minions: The Rise of Gru, Lessons in Chemistry, and Julia.

Part of the brand’s legacy is also the iconic Tupperware Party, a cultural phenomenon that has empowered generations of women through entrepreneurship. The products’ leak proof, spill proof solutions served as a perfect launching point for modern social selling that continues  with a global presence today. Tupperware independent sales consultants and distributors serve their communities and the brand’s longstanding reputation for bringing people together is a central focus of our business.

The Tupperware brand and its related operating assets are now owned by an investor group that is committed to the brand’s long-term potential and to supporting a powerful global network of independent consultants, sales organizations and renowned retailers. Although ownership of the Tupperware brand may have changed, the brand’s legacy continues in its new owners, whose commitment remains firm: to deliver the iconic, high-quality, innovative Tupperware products that consumers trust, while supporting its community of sellers and expanding retail partnerships.

As we look to the future, we continue the Tupperware legacy by anticipating needs, innovating boldly, and building on a legacy of making life’s moments more magical —one product, one person, and one party at a time.

Learn more at Tupperware.com, or follow us on Facebook, Instagram, and LinkedIn. Connect with your independent Tupperware representative to explore our full product line—and get the party started.